Apple's "Surprise and Shine" event has come and gone. The company introduced iPhone 18 Pro and Pro Max, its first foldable phone, the iPhone Duo, along with new Apple Watch and AirPods models. Here's what was actually announced, and what it means if you're buying in Pakistan.
What Apple actually announced
| Product | What happened | Pakistan relevance |
|---|---|---|
| iPhone 18 Pro | Officially launched | High |
| iPhone 18 Pro Max | Officially launched | Very high |
| iPhone Duo | Apple's first foldable, announced | High |
| Apple Watch Series 12 | Announced | Low |
| Apple Watch Ultra 4 | Announced | Low |
| AirPods 5 | Announced | Low |
iPhone 18 Pro and Pro Max
Apple confirmed the iPhone 18 Pro and Pro Max with a new A20 Pro chip, a 48MP Fusion main camera with variable aperture, four finishes including the new Burgundy, and storage running up to 2TB on both models for the first time. Pre-orders opened September 12, with availability from September 18 in Apple's initial markets.
We've kept the full breakdown, chip details, camera specifics, and battery information in a dedicated guide rather than repeating it here. See the complete iPhone 18 Pro and Pro Max specs.
iPhone Duo: Apple's first foldable
Apple also introduced its first foldable phone, the iPhone Duo, with a 5.4-inch outer display and a 7.6-inch inner display, starting at $1,999. It runs Touch ID instead of Face ID and ships eSIM only worldwide. Pre-orders begin October 16, a full month after the Pro lineup.
Given how different a foldable is from a conventional flagship, it gets its own dedicated coverage. Read the full iPhone Duo guide.
Apple Watch and AirPods
Apple rounded out the event with Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5. These weren't the focus of the keynote and aren't the focus of this page either, since our coverage here is built around iPhone buyers in Pakistan.
What Apple didn't launch
Apple did not announce a standard iPhone 18 at this event. Only the Pro, the Pro Max, and the foldable Duo were introduced. If you were waiting specifically for a regular iPhone 18, there's nothing new to act on from this event.
What's still coming
Two things are still ahead. The standard iPhone 18 is reported for spring 2027, though Apple hasn't confirmed a date. And the iPhone Duo itself doesn't open for pre-order until October 16, a full month after the Pro lineup, with sales starting October 23. We'll update this page as either date approaches.
Before you buy an imported unit
Quick checks that protect you
- Confirm the regional model and SIM configuration before paying
- Check whether the unit is factory unlocked or carrier locked
- Verify the serial number on Apple's own coverage page before unsealing the box
- Get an itemized invoice with matching IMEI numbers
Check Pakistan pricing
See current PTA and non-PTA price estimates for the iPhone 18 Pro and Pro Max.
iPhone 18 Pakistan price guidePre-book your model
Reserve your preferred color and storage ahead of stock arriving.
iPhone 18 pre-bookingFor registration costs once a unit lands, our PTA tax and DIRBS guide covers how CNIC and passport registration actually work.
Want updates as Pakistan pricing is confirmed?
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What did Apple announce on September 9, 2026?
Apple introduced the iPhone 18 Pro and iPhone 18 Pro Max, its first foldable iPhone called iPhone Duo, plus Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.
Did Apple launch a standard iPhone 18?
No. Apple did not announce a standard iPhone 18 at the September 9 event. Only the Pro, Pro Max, and the foldable Duo were introduced.
When do iPhone 18 Pro and Pro Max pre-orders start?
Pre-orders opened September 12, 2026, with availability beginning September 18 in Apple's initial markets.
Is the iPhone 18 Pro Max officially available in Pakistan?
Pakistan is not named in Apple's first-wave launch markets. Local availability depends on commercial importers rather than an official Apple retail rollout.
What is iPhone Duo?
Apple's first foldable iPhone, with a 5.4-inch outer display and 7.6-inch inner display, starting at $1,999, with pre-orders from October 16.
When will the standard iPhone 18 launch?
Apple hasn't confirmed a date. Current reports point to spring 2027, since only the Pro, Pro Max, and Duo were part of the September event.